Volume 16, Number 3 (Spring 2012)
Electronic Edition Released: March 2012
- Vladimir Zwass, “Editor’s Introduction“
- Jung Seek Kim and Brian T. Ratchford, “Consumer Choice and Use of Multiple Information Sources for Automobile Purchases“
- Aurélie Merle, Sylvain Senecal, and Anik St-Onge, “Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site“
- Tanja Frischmann, Oliver Hinz, and Bernd Skiera, “Retailers’ Use of Shipping Cost Strategies: Free Shipping or Partitioned Prices?“
- Bong-Keun Jeong, Kexin Zhao, and Moutaz Khouja, “Consumer Piracy Risk: Conceptualization and Measurement in Music Sharing“
- Yung-Ming Li, Yi-Lin Lee, and Nine-Jun Lien, “Online Social Advertising via Influential Endorsers“