Volume 17, Number 1 (Fall 2012)
Electronic Edition Released: September 2012
- Vladimir Zwass, “Editor’s Introduction“
- Ina Garnefeld, Anja Iseke, and Alexander Krebs, “Explicit Incentives in Online Communities: Boon or Bane?“
- Geng Cui, Hon-Kwong Lui, and Xiaoning Guo, “The Effect of Online Consumer Reviews on New Product Sales“
- Ohyoon Kwon and Yongjun Sung, “Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers“
- Shi-Ming Huang, Jing-Shiuan Hua, Hartmut Will, and Jhen-Wei Wu, “Metamodeling to Control and Audit E-Commerce Web Applications“
- JooWon Lee and Jae-Hyeon Ahn, “Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach“