Volume 18, Number 3 (Spring 2014)
Electronic Edition Released: March 2014
- Vladimir Zwass, “Editor’s Introduction“
- German Zenetti, Tammo H.A. Bijmolt, Peter S.H. Leeflang, and Daniel Klapper, “Search Engine Advertising Effectiveness in a Multimedia Campaign“
- Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, and Daniel Zeng, “Budget Planning for Coupled Campaigns in Sponsored Search Auctions“
- Yu-Hui Fang, “Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives“
- Sebastian Voigt and Oliver Hinz, “Assessing Strategic Behavior in Name-Your-Own-Price
Markets“ - Guangliang Ye, Xiaowei Zhu, and Samar K. Mukhopadhyay, “Managing Service Quality in Multiple Outsourcing“