Volume 19, Number 2 (Winter 2014-15)
Electronic Edition Released: December 2014
- Vladimir Zwass, “Editor’s Introduction“
- Savannah Wei Shi and Xiaojing Dong, “The Effects of Bid Pulsing on Keyword Performance in Search Engines“
- Chia-Chi Chang and Chi-Wen Chen, “Examining Hedonic and Utilitarian Bidding Motivations in Online Auctions: Impacts of Time Pressure and Competition“
- Eleanor T. Loiacono, “Self-Disclosure Behavior on Social Networking Web Sites“
- Wujin Chu, Minjung Roh, and Kiwan Park, “The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products“
- Bhuminan Piyathasanan, Christine Mathies, Martin Wetzels, Paul G. Patterson, and Ko de Ruyter, “A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers“