Volume 5, Number 3 (Spring 2001)
Electronic Edition Released: March 2001
- P.K. Kannan, Introduction to the Special Issue: Marketing in the E-Channel
- Brian T. Ratchford, Debabrata Talukdar, and Myung-Soo Lee, A Model of Consumer Choice of the Internet as an Information Source
- Amit Bhatnagar and Purushottam Papatla, “Identifying Locations for Targeted Advertising on the Internet“
- Jong Woo Kim, Byung Hun Lee, Michael J. Shaw, Hsin-Lu Chang, and Matthew Nelson, “Application of Decision-Tree Induction Techniques to Personalized Advertisements on Internet Storefronts“
- P.K. Kannan and Praveen K. Kopalle, “Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior“
- Roland T. Rust and Katherine N. Lemon, “E-Service and the Consumer“
- Sridhar Balasubramanian and Vijay Mahajan, “The Economic Leverage of the Virtual Community“
- Thomas W. Miller and Peter R. Dickson, “On-line Market Research“
- Xianjun Geng, Maxwell B. Stinchcombe, and Andrew B. Whinston, “Radically New Product Introduction Using On-line Auctions“