Volume 8, Number 2 (Winter 2003-04)
Electronic Edition Released: March 2004
- Vladimir Zwass,“Editor’s Introduction“
- Ram D. Gopal, R. Ramesh, and Andrew B. Whinston, “Microproducts in a Digital Economy: Trading Small, Gaining Large“
- Yong Cao, Thomas S. Gruca, and Bruce R. Klemz, “Internet Pricing, Price Satisfaction, and Customer Satisfaction“
- Thorsten Hennig-Thurau and Gianfranco Walsh, “Electronic Word of Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet“
- Joon Koh and Young-Gul Kim, “Sense of Virtual Community: A Conceptual Framework and Empirical Validation“
- Xueming Luo and Mojtaba Seyedian, “Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis“
- Sai Ho Kwok and Christopher C. Yang, “Copyright Protection Schemes for On-Line Media Distribution E-Services“