Volume 30, Number 3 (2026)
Electronic Edition Released: July 2026
EDITORIAL INTRODUCTION
- Vladimir Zwass, “Editor’s Introduction“
SPECIAL SECTION
- Lingyao (Ivy) Yuan, Mike Seymour, Alan R. Dennis, and Kai Riemer, “Special Section: Actors, Agents, and Avatars: Digital Humans in E-Commerce and Social Media“
- Alex Reppel, Yang (Anna) Li, Mark Lycett, and Krisanee Meechao, “Believable Digital Humans: Toward a Mutable Design Framework for Customer Service Experiences“
- Rooth Shaji, Mona Mrad, Ying Wang, Kichan Nam, and Jeff Baker, “An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers“
RESEARCH ARTICLES
- Tuotuo Qi, Tianmei Wang, and Jian Tang, “How Identity Types and Intelligence Levels of Digital Humans Affect Consumer Purchase Decisions“
- Sonal Purohit and Vikas Arya, “Redefining Brand Engagement in the Metaverse: Innovativeness and Psychological Inspiration Through the Lens of Flow Theory“
- Cong Cheng, Panpan Bao, Jian Dai, and Ze Yang, “The Impact of User Expertise and Feedback Valence on Digital Cultural Product Innovation: Evidence from the Mobile Gaming Industry“