Volume 20, Number 2 (Winter 2015-16)
Electronic Edition Released: December 2015
- Vladimir Zwass, “Editor’s Introduction“
- Savannah Wei Shi, Mu Xia, and Yun Huang, “From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games“
- David Bodoff and Shuk Ying Ho, “Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?“
- Ting-Peng Liang, Xin Li, Chin-Tsung Yang, and Mengyue Wang, “What in Consumer Reviews Affects the Sales of Mobile Apps: A Multifacet Sentiment Analysis Approach“
- Xiayu Chen, Qian Huang, Robert M. Davison, and Zhongsheng Hua, “What Drives Trust Transfer? The Moderating Roles of Seller-Specific and General Institutional Mechanisms“