Editor’s Introduction 21(1)

Vladimir Zwass, Editor
International Journal of Electronic Commerce,
Volume 21, Number 1, 2016-17, pp. 1-11.

The two papers that open this issue and the twenty-first volume of the International Journal of Electronic Commerce investigate the aspects of competition among multichannel e-tailers. As the competition among electronic, brick-and-click, and largely brick retailers is heating up, driven by the volume leaders in both categories, proper channel organization will make a difference between success and failure. The complexity of the competition in this environment is reflected in the first of the papers, authored by Jing Li, Umut Konuş, Fred Langerak, and Mathieu C.D.P. Weggeman. The authors consider the entry of an offline retailer into online sales. What would be its effects on the sales of the new entrant and on the sales of existing competitors? How would the distribution of sales of the existing competitors between the offline and online channels affect the sales of the new entrant? Would the purchase patterns differ between existing and new customers? Based on extensive empirics in one of the industries, the paper offers guidance to new entrants and helps them benefit from their late entry into e-commerce.

Although disintermediation has not been as fast and furious as was predicted in the early days of e-commerce, there certainly is a secular trend in that direction. A part of that trend is direct selling online by manufacturers, known as manufacturer encroachment. Aside from the ability to address the ultimate customer directly, the manufacturer (but not the retailers) also has the advantage of knowing its production and distribution costs. What are the optimal contracts a risk-averse e-tailer can offer to the manufacturer? Should the manufacturer encroach or should it rely on the information asymmetry vis-à-vis the retailer for profit advantages? Ping Chen, Bo Li, Yushan Jiang, and Pengwen Hou use formal modeling to study this setting and offer the answers.

Since online auctions take great advantage of the opportunities of e-commerce to aggregate the buyers and sellers, much research has been directed at the auction design. Here, Achita (Mi) Muthitacharoen and Stefan Tams make a novel contribution to this research stream by studying the role of auction duration in buyers’ strategies—and consequently, in sellers’ choices in two-sided platform-based markets. Using data collected on eBay, the researchers show that action duration has a major impact on bidders’ odds of winning and on the buyer surplus. By combining the buyer and seller perspectives in auction analysis, the authors contribute to our knowledge of mechanisms that are so compatible with the Web medium.

Business-to-business commerce is the predominant component of e-commerce, when financial aggregates are considered. In the next paper, Jengchung V. Chen, Bo-chiuan Su, and Timothy M. Hiele take a transaction-costs economics perspective to empirically study the impact of the costs of information technology (IT)-based interorganizational coordination on the size and productivity of participating firms. Deploying a comprehensive firm-level data set, the authors find significant—and salutary—effects of the deployment of IT on coordination costs, with the consequent reduction of firm size. This study contributes to the recently rejuvenated debate on the productivity impacts of IT.

Online gaming is a weighty component of e-commerce and might see expansive growth with the budding take-up of virtual reality. The sustainability and success of these ventures depend on the loyalty of the gamers. Here, Ching-I Teng adopts the novel goal-gradient perspective to identify the antecedents of this loyalty that are rooted in the relationship between the gamers and the game. The author finds that the length, depth, and breadth of this relationship significantly affect the motivation and, consequently, the loyalty of gamers. This work gives game offerors a new tool in assessing the prospect of a gamer’s loyalty and places another tool in the box of loyalty researchers.

As the International Journal of Electronic Commerce enters its twenty-first year of publication, I would like to express my gratitude to our authors, our readers, the Editorial Board, and the technical editors of the journal. Very special thanks go, as always, to our referees—the primary guarantors of quality. Here are the reviewers of the International Journal of Electronic Commerce:

W.M.P. van der Aalst


Marc Adam


Hyung Jun Ahn


JaeHyeon Ahn


Sonia M. Camacho Ahumada


Pervaiz Alam


Hossam Ali-Hassan


Muhammad Aljukhadar


Tariq Al-Naeem


Paul Alpar


Reina Arakji


Ofer Arazy


Yoris Au


Anteneh W. Ayanso


Hyunmi Baek


Kallol Bagchi


Siva Balasubramanian


Subhajyoti Bandyopadhyay


Somnath Banerjee


Youngsok Bang


Gaurav Bansal


Reza Barkhi


Stuart J. Barnes


John “Skip” Benamati


Izak Benbasat


Raquel Benbunan-Fich


Alexander Benlian


Bettina Berendt


Guido Berens


Hemant Bhargava


Amit Bhatnagar


Ganesh Bhatt


Martin Bichler


Jesse Bockstedt


Waifong Boh


Indranil Bose


Nicola Breugst


Glenn Browne


Scott Buffett


Jinwei Cao


Lanlan Cao


Yong Cao


Aihwa Chang


Hsin-lu Chang


Mohamed Hédi Charki


Debabroto Chatterjee


Abhijit Chaudhury


Sophea Chea


Ramnath Chellappa


Andrew Chen


Daniel Chen


Jianqing Chen


Jin Chen


Kuan Chen


Zeng Chen


Hsing K. Cheng


Waiman Cheung


Lei Chi


Robert T.H. Chi


Roger Chiang


Alina Chircu


Chaochang Chiu


Kyungsub S. Choi


Joobin Choobineh


Zeng Chun


Wingyan Chung


John M. Clark


Theodore H. Clark


Randy Cooper


Nicoletta Corrocher


José Carlos Cortizo


Dianne Cyr


Qizhi Dai


Ronald Dattero


Jason Dedrick


Elena Delgado-Ballester


Chrysanthos Dellarocas


Haluk Demirkan


Xuefei (Nancy) Deng


Patrick De Pelsmacker


Douglas Derrick


Sarv Devaraj


Rajiv Dewan


Jasbir Dhaliwal


Tommaso Di Noia


Eugenio Di Sciascio


Soussan Djamasbi


Francesco Donini


Georgios I. Doukidis


William J. Drake


Wenjing Duan


Debora Dunkle


Robert Easley


Christophe Elie-Dit-Cosaque


Sean B. Eom


Andrea Everard


Chun-I Fan


Ming Fan


Xiaowen Fang


Yulin Fang


Bijan Fazlollahi


Alexander Felfernig


Jane Feng


Xiao Feng


Daniel R. Fesenmaier


Eliezer Fich


Pat Finnegan


Jerry Fjermestad


Oliver Fodor


Johann Füller


Brent Furneaux


Dennis F. Galletta


Bashar Gammoh


Dale Ganley


Guodong (Gordon) Gao


Roberto Garcia


Ina Garnefeld


Xianjun Geng


Sonja Gensler


George M. Giaglis


Steven Glover


Paulo Goes


Kim Huat Goh


Sigi Goode


Nelson Granados


Dawn Gregg


Ulrike Gretzel


Bin Gu


Xunhua Guo


Alok Gupta


Saurabh Gupta


Sumeet Gupta


Jungpil Hahn


Kunsoo Han


Dale Hanley


Matthew J. Hashim


Khaled Hassanein


Cheng Suang Heng


Tejaswini Herath


Thomas Hess


Traci J. Hess


Oliver Hinz


Lorin M. Hitt


Chin-Fu Ho


Susanna Ho


Sarah Hsieh


Pei-Fang Hsu


Paul Hu


Qing Hu


Chun-Yao Huang


Liqiang Huang


Qian Huang


Kai Lung Hui


Wendy Hui


Yujong Hwang


Renato Iannella


Ghiyong Im


Bharat A. Jain


Radhika Jain


Jeevan Jaisingh


Dietmar Jannach


Bernard J. Jansen


James J.J. Jiang


Zhenhui (Jack) Jiang


Sung Jin


Alice Johnson


Wen-Sheng Juang


Arnold Kamis


Gerald Kane


Atreyi Kankanhalli


Maurits Kaptein


Varol Kayhan


Weiling Ke


Tayfun Keskin


Lara Khansa


Melody Y. Kiang


Dan Kim


Dongmin Kim


Hee-Woong Kim


Jung Seek Kim


Kihoon Kim


Kwansoo Kim


Taeha Kim


Young-Gul Kim


Ruth King


Gary Klein


Ilsang Ko


Cenk Kocas


Chang E. Koh


Joon Koh


Rajiv Kohli


Marios Koufaris


Kevin Kuan


Christoph Kuhn


Ram Kumar


Jason Kuruzovich


Des Laffey


Hsiangchu Lai


Kee-hung Lai


Nancy Lankton


Michel Laroche


Ulrike Lechner


Albert L. Lederer


John Ledyard


Dongwon Lee


Eun-Jung Lee


Ho Geun Lee


Hong Yoo Lee


Inseong Lee


Jungwoo Lee


Myung-Soo Lee


Sang-Yong (Tom) Lee


Thomas Lee


Yaobin Lee


Chin Laung Lei


Jan Marco Leimeister


Dahui Li


Mengxiang Li


Ting Li


Xin Li


Xinxin Li


Xitong Li


Yung-Ming Li


Huigang Liang


Paul Licker


Annouk Lievens


Chieh-Peng Lin


Fu-ren Lin


Jack Lin


Mei Lin


Yucong Lin


Zhijie Lin


Peng Ling


Jun Liu


Xianghua Liu


Ying Liu


Yipeng Liu


Eleanor T. Loiacono


Alexander Lopes


Paul Benjamin Lowry


Xianghua Lu


Chuan Luo


Xueming Luo


Christoph Lutz


Xianghua Lv


Mark Lycett


Xiao Ma


Pruthikrai Mahatanankoon


Adam M. Mahmood


Rolf Mahnke


Ronald Maier


Stanislav Mamonov


Kent Marett


Sarit Markovich


Sean Marston


Nelson Massad


Christian Matt


Uwe Matzat


Kurt Matzler


Tamila Mavlanova


Jerrold May


Scott McCoy


Roberto Mejias


Thomas Miller


Randy Minas


Dinesh Mirchandani


Birendra Mishra


Sunil Mithas


Hamid Mohtadi


Alemayehu Molla


Ramiro Montealegre


Achita (Mi) Muthitacharoen


Kichan Nam


Ravi Nararayanaswamy


Matthew Nelson


Ralitza Nikolaeva


Oded Nov


Rainer Olbrich


Akinori Ono


Peter Otto


Zafer D. Ozdemir


Jun Pang


Insu Park


Sungjune Park


Craig Parker


Bhavik Pathak


Praveen Pathak


Ravi Patnayakuni


David Paul


Kenneth Peffers


Alex Pelaez


Robin Pennington


Iryna Pentina


Christoph Peters


James Pick


Roger A. Pick


Yves Pigneur


Bhuminan Piyathasanan


Huseyin Polat


Simpson Poon


Jaana Porra


Constance Porter


Key Pousttchi


Chris Preist


Lingyun Qiu


Vandana Ramachandran


K. Ramamurthy


Sridhar Ramaswami


C. Ranganathan


R. Ravichandran


Sury Ravindran


Gautam Ray


Louis Raymond


Yuqing Ren


Manuel Resinas


Hyeun-Suk Rhee


Christoph Riedl


Suzanne Rivard


Lionel P. Robert Jr.


Nicholas C. Romano


Timo Saarinen


Khawaja Saeed


Rajib Saha


Pallab Sanyal


Christian Schlereth


Jochen Scholl


Petra Schubert


Carsten Schultz


Judy Scott


Ravi Sen


Sagnika Sen


Mark Sena


Sylvain Sénécal


Purvi Shah


Yung-Cheng Shen


Susan A. Sherer


Amit Sheth


Savannah Shi


Zhan Shi


Hung-Pin Shih


Choon Ling Sia


Param Vir Singh


Sanjukta Das Smith


Rajib Soha


Jai-Yeol Son


Ryan Sougstad


William Spangler


Martin Spann


Bruce Spencer


Rajendra P. Srivastava


Thomas Stafford


Craig Standing


Charles Steinfield


Stefan Stieglitz


Troy J. Strader


Bo-chiuan Su


Mani Subramani


Chandrasekar Subramaniam


Ashok Subramanian


Eung-Kyo Suh


Justin Sydnor


Chuan-Hoo Tan


Daisy (Jing) Tan


Yong Tan


Qian Tang


Xinlin Tang


Monideepa Tarafdar


Alfred Taudes


Ernie Teo


Thompson Teo


Ronald Thompson


Simon Thompson


James Y.L. Thong


Daniel Tolstoy


Noam Tractinsky


Arvind Tripathi


Yanbin Tu


Y. Alex Tung


Ofir Turel


Nicolas Turenne


Tuure Tuunanen


Andrew Urbaczewski


Jean-Claude Usunier


Sonja Utz


Rustam Vahidov


Peter van Baalen


Sebastian Voigt


Nir Vulkan


G. R. Wagner


Steven Walczak


Zhiping Walter


Alex Wang


Bin Wang


Edward Wang


Eric T.G. Wang


Hui Wang


Kai Wang


Qiu-Hong Wang


Sophia Wang


Weiquan Wang


Sidne Ward


Sunil Wattal


Thomas Weber


K.K. Wei


John D. Wells


Hannes Werthner


Rolf T. Wigand


Fons Wijnhoven


Guido Wirtz


Christina Wong


Chuck Wood


Dazhong Wu


Ping Amy Wu


Torrie Wu


Zixin Wu


James Wyse


Lan Xia


Chun-Xiao Xing


Lizhen Xu


Yunjie (Calvin) Xu


Ling Xue


Ruiliang Yan


Christopher Yang


Kyunghoon Yang


Zhiyung Yang


Rebecca Yen


Denny Yin


Byungjoon Yoo


Chul Woo Yoo


Yufei Yuan


Fatemeh (Mariam) Zahedi


German Zenetti


Chun Zeng


Cheng Zhang


Dongsong Zhang


Han Zhang


Jennifer Zhang


John Zhang


Ping Zhang


Xiaoquan Zhang


Huimin Zhao


Kexin Zhao


Xia Zhao


Haichao Zheng


Xiao-Hui Zheng


Lina Zhou


Wei Zhou


Yilu Zhou


Zhongyun (Phil) Zhou


Hongwei Zhu


Youlong Zhuang


And now, let us proceed with the papers.