Volume 22, Number 3 (2018)
Electronic Edition Released: May 2018
- Vladimir Zwass, “Editor’s Introduction“
- Bashar S. Gammoh, Fernando R. Jiménez, and Rand Wergin, “Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery“
- Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang, and Xueming Luo, “The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives“
- Jörg Heinze and Christian Matt, “Reducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products“
- Sanchayan Sengupta, Daniel Ray, Olivier Trendel, and Yves Van Vaerenbergh, “The Effects of Apologies for Service Failures in the Global Online Retail“
- Jiaming Fang, Lei Chen, Chao Wen, and Victor R. Prybutok, “Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty“