Talkographics: Measuring TV and Brand Audience Demographics and Interests from User-Generated Content
Shawndra Hill, Adrian Benton, and Umberto Panniello
International Journal of Electronic Commerce,
Volume 23, Number 3, 2019, pp. 364-404.
A wide variety of consumer data are available, including data that consumers make available online to the public for free. Because online users talk a lot about TV shows and brands online, these messages can be used to measure TV and brand audiences and help marketers answer questions about
Key Words and Phrases: Brand affinity networks, data mining, recommendation system, social media, social TV, user-generated content.