Volume 24, Number 2 (2020)
Electronic Edition Released: April 2020
- Vladimir Zwass, “Editor’s Introduction“
- Sunghan Ryu, Jooyoung Park, Keongtae Kim, and Young-Gul Kim, “Reward versus Altruistic Motivations in Reward-Based Crowdfounding“
- Moutaz Khouja and Xin Liu, “A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform“
- Kai-Yu Wang, Wen-Hai Chih, and Li-Chun Hsu, “Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity“
- Xujin Pu, Shuxing Sun, and Jing Shao, “Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact“
- Jung-Kuei Hsieh and Yi-Jin Li, “Will you Ever Trust the Review Website Again? The Importance of Source Credibility“