Volume 27, Number 1 (2023)
Electronic Edition Released: January 2023
- Vladimir Zwass, “Editor’s Introduction“
- Joni Salminen, Bernard J. Jansen, and Mekhail Mustak, “How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency“
- Yuan Liu, Yuzhu Zheng, June Wei and Yang Yang, “The Use of Inside-Out and Outside-In Big Data Analytics on E-Platforms: Performance Impacts and Heterogeneity Analysis“
- Sahar Mousavi and Stuart Roper, “Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers“
- Jianghua Wu, Yan Zong and Xin Liu, “Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information“
- Haiyue Zhang, Xumei Zhang, Bin Dan and Ronghua Sui, “Cooperation or Co-Opetition? Optimal Offline Showroom Partnership for an Online Manufacturer Under Information Asymmetry“