Volume 21, Number 4 (2016-2017)
Electronic Edition Released: November 2017
- Eleonora Pantano, Constantinos-Vasilios Priporas, and Daniel Baier, “Guest Editors’ Introduction: Smart Interaction with Consumers: From Co-Creation to Smart Partnership“
- Thomas Leclercq, Ingrid Poncin, and Wafa Hammedi, “The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms“
- Tingting (Christina) Zhang, Can Lu, and Murat Kizildag, “Engaging Generation Y to Co-Create Through Mobile Technology“
- Charles Dennis, Michael Bourlakis, Eleftherios Alamanos, Savvas Papagiannidis, and J. Joško Brakus, “Value Co-Creation Through Multiple Shopping Channels: The Interconnections with Social Exclusion and Well-Being“
- Sujin Yang and Yun Jung Lee, “The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context”
- Clara Bassano, Matteo Gaeta, Paolo Piciocchi, and James C. Spohrer, “Learning the Models of Customer Behavior: From Television Advertising to Online Marketing“