Volume 12, Number 3 (Spring 2008)
Electronic Edition Released: April 2008
- Vladimir Zwass“Editor’s Introduction“
- Jerry Fjermestad and Nicholas C. Romano, Jr., Guest Editors, “Introduction to the Special Section: Consumer-Focused Processes in E-Commerce“
- Naveen Amblee and Tung Bui, “Can Brand Reputation Improve the Odds of Being Reviewed On-Line?“
- Sophea Chea and Margaret Meiling Luo, “Post-Adoption Behaviors of E-Service Customers: The Interplay of Cognition and Emotion“
- Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, and Kyungtae Kim, “The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty“
- Elena Delgado-Ballester and Miguel Hernández-Espallardo, “Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands“
- Bettina Berendt, Sören Preibusch, and Maximilian Teltzrow, “A Privacy-Protecting Business-Analytics Service for On-Line Transactions“